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Launched in the spring of 2008, Mayfair Lane has the gift market buzzing with
its innovative products and fresh designs. Its patent-pending Happeez® product
line is made up of simple, classic gifts that take gift-giving to a whole new
level by virtue of their being both uniquely stylish as well as extremely
practical.
Sue Russell, Mayfair Lane’s Founder and CEO, combined her finely tuned marketing
skills with her constant search for the perfect gift. After working with 3M
Post-it® products and elegant stationery lines from Boatman Geller, she made an
important discovery. All notepads and decorative items for the refrigerator,
even the most beautiful ones, were backed with magnetic strips. These strips
worked for many households but not for those with a stainless steel, glass or
wood paneled refrigerators, to which magnets do not stick. And so, Happeez® were
born.
Happeez® Notepads, Clippers, Photo Frames, Whiteboards, and List Pads contain a
Happeez® material that grips to stainless steel and other slick surfaces such as
glass, mirror, aluminum, plastic or vinyl. Unlike a magnet, Happeez® products
protect surfaces from scratching and marring, and will not leave a residue. If
the product loses its grip due to dust build-up, users can easily revive it by
spraying the back with water or a vinegar-based window cleaner.
In a short time, Mayfair Lane has made great strides. Our products can be found
in over 1,200 retailers nationwide and in Canada. The response from both the
traditional press and the online media has been resoundingly positive.
Happeez and Mayfair Lane products can be ordered from www.mayfairlane.com, in retail stores, and from leading e-tailers. To look for more novel products,
continue to come back and visit us on Mayfair Lane.
Press Inquiries: Judith Friedman 317.417.1610 Judith@mayfairlane.com
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